🔹 Strategic Advocacy

We actively engage with decision-makers at the local, national and international levels to influence the laws, policies and systems that shape children’s lives. We work to strengthen protections, close loopholes and ensure that the principles of the UN Convention on the Rights of the Child and other human rights standards are fully respected and implemented in practice.

🔹 Policy Development and Reform

Through rigorous research and analysis, we develop and promote evidence-based policy solutions that address critical gaps, challenge harmful norms and practices, and advance the best interests of children. Our policy work is grounded in international law and informed by the lived experiences of children and their communities.

🔹 Capacity Building

We equip communities, professionals, institutions and civil society organisations with the knowledge, tools and training they need to understand, respect and defend children’s rights. By building local capacity, we help ensure that children’s rights are protected not only in law, but in daily practice.

🔹 Awareness and Education Campaigns

We lead impactful public education and awareness campaigns that shine a light on urgent and often overlooked children’s rights issues. By challenging stigma, harmful traditions and misconceptions, we work to transform public attitudes and foster a culture where the rights of all children are recognised, respected and upheld.

🔹 Community Partnerships

We believe that real change happens in partnership with those most affected. That’s why we collaborate closely with children, families, grassroots groups, marginalised communities and civil society organisations. Together, we co-create solutions that reflect local realities, respect cultural contexts and amplify children’s own voices in decisions that shape their lives.